SAP Ariba Reseller SouthEnd Partners With Precog To Grow Analytics Services In Latin America
By Chris Dima
June 17, 2021

SouthEnd, an SAP Ariba reseller focused on Latin America, chose Precog, a data integration provider based in Boulder, CO, to power growth in its Ariba-based analytics business.

Precog’s core technology leverages an AI driven approach and provides an easy way to access any data source and load it to any destination in a structured SQL ready format. Precog is an SAP Partner with a class leading Ariba integration that lets users easily access all their Ariba data for reporting and enhanced spend analysis.

Southend entered into partnership with Precog because of its ability to streamline data access from many of its enterprise applications like Ariba, FieldGlass, Successfactors and Concur, then load it to SAP Data Warehouse Cloud.

“We’re thrilled to be able to help SouthEnd help their customers throughout Latin America,” said Jeff Carr, CEO and Co-Founder of Precog. “A driving force behind digital transformation is agile data integration.”

According to Alfredo Poncio, CEO of SouthEnd, Latin American enterprise customers are focused on finding agile solutions for accessing data — reducing time to insight is crucial.

“We recognized a need in our customer base to perform advanced analytics on SAP data sets,” said Poncio. “We performed an extensive evaluation of Precog and chose it as a strategic solution for our go to market needs based on its performance and given their strong strategic relationship with SAP.”


About SouthEnd
South End is a consulting firm based on the values of commitment, customer guidance, and quality. From our offices localized in Argentina, Brasil and Australia we deal with worldwide market in South America, North America, Europe and Asia Pacific, providing consulting, implementation, and development services under strictest control standards. We are one of SAP-Ariba’s main partners providing implementation services for Ariba On-Demand in South America. SouthEnd has extensive experience implementing IT solutions on a wide range of businesses and industries. Our Applications Support Center is ruled by the highest quality and service standards towards our customers. Learn more at

About Precog
Precog provides a universal No Code data connector platform for integration and loading of any data source to your BI, ML, Data Warehouse, or application based on their innovative AI engine for discovering data and structure automatically. Built by a global team of engineers, mathematicians, and technology leaders they are pioneering the next generation of data integration solutions that works with all your data easily and with high performance and always with no code needed.

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We chose to use Precog because they were the only company willing to handle our complex data connections. Since the beginning, it has been one of those tools that just works solidly and reliably.

Derek Binkley - Engineering Manager

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Hakan Soderbom - Director of Technology Alliances

We recognized a need in our customer base to perform advanced analytics on SAP data sets. We chose Precog based on its performance and its strong strategic relationship with SAP.

Alfredo Poncio - CEO

Precog is a vital tool — it gives us the ability to pull data from a variety of business sources quickly and cleanly.

Josh Wilsie - VP